On Grid · Eric Jordan
Thorough Thoughts
Writing on web design, art direction, and building things that last.
The Soft Skills Are the Hard Part
Part one of three on shipping the brief beyond pretty pixels: politeness, punctuality, memory, and the things that surround the work.
Read →Clear Communication Is a Creative Act
Part two: communicating the why before the what, and treating how you say it with the same craft as what you ship.
Read →Perfection Slows You Down
Part three: speed beats polish, progress beats perfection, and shipping is a skill, not a shortcut.
Read →Old Methods. New Power. Unprecedented Opportunity.
On merging foundational design principles with AI orchestration, and what building this site taught me about courage, curiosity, and a good stack.
Read →The Art of Conversion-Driven Design
How to build web experiences that don't just look beautiful, they perform.
Read →What Most Teams Get Wrong About the Fold
Designing for the edge case is a trap. Here's what to prioritize instead.
Read →The Motion Question Every Designer Must Answer
Every animation should do one of three things. If it doesn't, cut it.
Read →Brand Restraint as a Competitive Advantage
The most memorable brands know what to leave out.
Read →How I Built the vCluster Design System from Zero
Starting with constraints, not components.
Read →18 Months at Apple: What I Learned About Craft
On precision, process, and the discipline of getting the details right.
Read →Stay in the loop
Design thinking, monthly.
No noise. Just considered writing on design, leadership, and building things that work.
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