Eric Jordan Design · OG

On Grid

Writing on web design, art direction, and building things that last.

06 Articles

Featured

01

The Art of Conversion-Driven Design

How to build web experiences that don't just look beautiful — they perform.

Recent

02

Designing for the edge case is a trap. Here's what to prioritize instead.

03

Every animation should do one of three things. If it doesn't, cut it.

04

The most memorable brands know what to leave out.

05

Starting with constraints, not components.

06

On precision, process, and the discipline of getting the details right.