Building. Systems.
w/ Apple, Cash App & Google.

Led end-to-end redesign of Cash App's primary marketing web ecosystem.

• ✦Art directed full homepage redesign — ↑18% conversion rate post-launch
• ✦Shipped Bank page — highest-ever direct deposit signups Q1 2025

Led full homepage redesign for a developer infrastructure company.

• ✦Rebuilt information architecture — outcomes-led, not feature-led
• ✦Demo request rate increased 3× within 60 days of launch

Senior web designer for Rippling's growth marketing team.

• ✦High-converting landing pages across multiple product verticals
• ✦Collaborated with Growth, Brand, Product, and Engineering teams

Two years embedded with Apple's interactive design team.

• ✦Interactive product showcases for major hardware launches
• ✦Contributed to internal design system used across apple.com

Senior designer for Google campaigns.

• ✦Designed and prototyped interactive campaign experiences
• ✦Collaborated across copywriting, analytics, and client services

Led marketing design for multi-brand retail.

• ✦Multi-platform e-commerce stores for multiple brand launches
• ✦Designed print + digital collateral — increased revenue and conversion