OPEN TO FULL-TIME & CONTRACT
AVAILABLE FOR SELECT PROJECTS
Design that ships.Results that compound.
12+ years leading web design and art direction at Apple, Cash App, and Google. I build experiences that move business metrics — not just pixels.
3×
Demo request rate · vCluster
↑CVR
Homepage conversion · Cash App
$100B
AUA platform · Cash App
2YRS
Embedded at Apple
01 · CASH APP
Redesigning Cash App's highest-traffic marketing surface.
THE CHALLENGE
Cash App's homepage was the most-visited page in the ecosystem with no clear hierarchy, dated visual language, and conversion rates that weren't keeping pace with product growth.
THE APPROACH
Co-led end-to-end redesign — art directed the full visual system, defined scroll interaction patterns and animation specs, and collaborated with engineering on Contentful implementation.
THE OUTCOME
Measurable conversion rate improvement within 30 days of launch. Set a new visual standard for all subsequent Cash App marketing pages.
↑
Conversion rate · 30 days post-launch
#1
Highest-traffic marketing surface
2025
Shipped · Cash App Homepage
02 · VCLUSTER LABS
3× demo request rate. Full website redesign from scratch.
THE CHALLENGE
vCluster had a technically deep product and a website that spoke to engineers but not to the buyers making budget decisions. Low demo conversion, unclear positioning.
THE APPROACH
Redesigned IA from outcomes-led perspective, not feature-led. Built a complete visual design system from scratch. Designed interactive product demos that put the value proposition front and center.
THE OUTCOME
Demo request rate increased 3× within 60 days of launch — the most significant commercial impact of any redesign I've shipped.
3×
Demo request rate · 60 days
100%
Design system built from scratch
60d
Brief to live site
03 · APPLE [MAGNIT]
Two years embedded inside Apple's interactive design team.
THE CHALLENGE
Delivering interactive web showcase experiences for hardware launches across iPhone and iPad — pixel-perfect, animation-spec'd, and shipped on hard deadlines against the highest production bar in the industry.
THE APPROACH
Contributed to apple.com design system at scale. Designed interactive showcase experiences for multiple hardware launch cycles. Provided pixel-perfect animation specs to engineering.
THE OUTCOME
Full details available under NDA. The standard of work and process discipline from this period informs every project I take on today.
↑
Years embedded at Apple
NDA
Full details on request
↑
Production bar — apple.com
04 · CASH APP
Making peer-to-peer money transfer feel effortless and distinctly Cash App.
THE CHALLENGE
The Cash App Send page needed to make a technically simple action — sending money — feel emotionally resonant. The previous design was functional but lacked the brand energy and trust signals that convert first-time users.
THE APPROACH
Designed the page architecture to lead with the product moment itself. Art directed photography and motion treatments that made the act of sending feel fast and trustworthy. Worked closely with brand and legal on messaging, shipped responsive across all breakpoints.
THE OUTCOME
One of the highest-engagement product pages in the Cash App marketing suite post-launch — and a template for how the team approaches peer-to-peer product storytelling going forward.
↑
Engagement · Post-launch
All
Breakpoints · Mobile-first
2025
Shipped · cash.app/send
HOW I WORK
A process built for output, not process.
These aren't abstract principles. They came from shipping under real constraints — Apple launch deadlines, Cash App conversion targets, startup runway pressure.
01
Brief deeply.
Every project starts with reading the brief more carefully than anyone else in the room. What's the business problem underneath the design problem? What does success look like in 90 days?
02
Structure before aesthetics.
IA and content hierarchy before any visual decisions. If the structure is wrong, the design is wrong — no matter how good it looks.
03
Ship, measure, iterate.
Design is a hypothesis. I build conversion-testable pages and treat post-launch data as the next brief. The work isn't done at handoff.
04
Build for the system.
Every component earns its place in the system. I design with Figma variables and tokens from day one — so the team can move fast after I'm done.
05
AI as a scaffolding layer.
I use AI to accelerate structure — copy architecture, content hierarchy, first-pass iteration. The taste and judgment layer stays human.
HOW I WORK NOW
AI-native design workflow.
I've developed a working process that uses AI to handle structural reasoning, copy architecture, and iteration throughput — freeing the Art Director to operate entirely at the layer of taste and judgment. This isn't AI-assisted design. It's a rebuilt workflow. The proof is ericjordan.design and /9-lessons: two production-deployed properties built through this system, one with 30+ paying students globally.
READ THE FULL PROCESS →THE SESSION LOOP
Brief with strong POV
HUMAN
Structure + copy scaffold
AI
Directed iteration
BOTH
Framer build — taste layer
HUMAN
Post-build refinement ↻
LOOP
READY TO BUILD SOMETHING?
Let's work together.
Available for full-time roles and select contracts. If your work requires both taste and performance, I'd like to hear about it.
© 2026 ERIC JORDAN DESIGNERICJORDAN.DESIGN