ABOUT ERIC JORDAN
DESIGNER · DIRECTOR · NEW YORKDesigner, Director, and Systems Thinker.
10+ years building web experiences for Apple, Cash App, and Google.
CAPABILITIES
CRAFT
Art DirectionWeb DesignDesign SystemsConversion DesignBrand IdentityTypography
TOOLS
FigmaFramerReactWebflowMotionAfter Effects
AI TOOLS
ClaudeMidjourneyWeavyFloraChatGPTRunway
DRAG YOUR CURSOR THROUGH THE TEXT
Design is intent.
1 / 6 — AUTO-CYCLING
Experience
2012 — Present
2024 —
Cash App
Web Designer & Art Director
Full-time
›Leading web design and art direction across Cash App's marketing surfaces.
Key Work
- ✦Art directed Homepage, Bank, Join Me, and Friday campaign microsites
- ✦Established motion language and interaction patterns used across all marketing pages
- ✦Drove measurable conversion improvements through design-led A/B testing
StackFigmaFramerAfter EffectsLottieReact
2024–25
vCluster Labs
Senior Web Designer
Contract
›Redesigned the full marketing website for a developer infrastructure startup.
Key Work
- ✦Redesigned information architecture from scratch — led with outcomes, not features
- ✦Built the complete visual design system: type, color, grid, and component library
- ✦3× increase in demo request rate within 60 days of launch
StackFigmaFramerLottieWebGL
2023–24
Rippling
Senior Web Designer
Contract
›Designed marketing web experiences for Rippling's rapid product expansion phase.
Key Work
- ✦Shipped 12+ product marketing pages across HR, IT, and Finance verticals
- ✦Contributed to the shared Figma component library and design tokens
- ✦Maintained design quality at speed — consistent 5-day page turnaround
StackFigmaWebflowLottiePrinciple
2021–23
Apple [Magnit]
Sr. Interactive Designer
Contract via Magnit
›🔒 This work is under NDA. Full details available with a signed agreement.
Embedded with Apple's interactive design team for two years. Work is under NDA.
Key Work
- ✦Designed interactive showcase experiences for major hardware launches
- ✦Contributed to the internal design system used across apple.com
- ✦Delivered pixel-perfect, animation-spec'd handoffs to front-end teams
StackFigmaPrincipleAfter EffectsSwift (review)Lottie
2021
Google [Huge Inc.]
Senior Designer
Agency
›Worked on Google projects through Huge Inc., focusing on campaign experiences.
Key Work
- ✦Designed campaign landing pages for Google Workspace launch
- ✦Presented design work directly to senior Google stakeholders
StackFigmaSketchInVisionAfter Effects
2018–19
Black Market
Marketing Design Director
Full-time
›Led the design function for a boutique creative agency.
Key Work
- ✦Managed a team of 3 designers and 1 motion designer
- ✦Directed brand identity and web design for 10+ client launches
- ✦Grew the agency's digital design revenue by 40% YoY
StackPhotoshopIllustratorSketchWebflowWordPress
APPROACH
"I build websites the way great architects build buildings — with intention at every scale, from the system down to the pixel."
Design leadership means caring as much about the process as the output.