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Series 3

9 Lessons

Learnings from design-led top tier tech teams to help you operate at the highest level in your next project.

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The Premise

What separates designers who execute from operators who lead?

Preparation. Presentation. Publication. These are the frameworks from top-tier tech companies on taste, influence, and iteration — the systems that help you ship better products and advance your career. I spent time designing at Apple and Cash App. What I learned wasn't just about making things look good. It was about preparing with purpose, presenting with confidence, and publishing work that compounds.

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“Every designer I've worked alongside at Apple and Cash App had one thing in common — they never stopped refining how they think about their craft. This course is that refinement, systematized.”

9 Lessons is trusted by 30+ designers and creators across the globe.
Free preview

3 lessons. On us.

Start three full lessons before you buy. No account required.

Lesson 01
Simplicity.
How Apple designs with less.
2 MIN READ→
Lesson 04
Hierarchy.
What the eye sees first.
2 MIN READ→
Lesson 07
Authenticity.
Design that doesn't lie.
2 MIN READ→
The Work

Design at scale.

The frameworks, systems, and mindsets that separate good designers from great operators — distilled into 9 lessons.

00Preparation→01Simplicity→02Consistency→03Symmetry→04Hierarchy→05User Control→06Contrast→07Authenticity→08Detail→09Innovation→
From Eric

9 Lessons is everything I wish someone had taught me on day one.

I never thought I would have the honor to land my dream design job. While maintaining my role as Senior Interactive Designer for marketing and communications web pages for iPhone and iPad, I found it takes more than pushing pretty pixels to complete a product launch successfully. I'd like to share what I wish I knew when I started designing with Magnit (Apple), Huge Inc (Google), and Rippling directly with you.

What's Included

Everything you need.

Clear, focused frameworks on design, systems thinking, and operator skills — from Preparation to Innovation.
Two Cash App lessons on finding assets, responding to briefs, and launching at the highest level.
Creative ambition, technology as design material, brand evolution, voice, tone, and pages that convert.
A 1-on-1 conversation on the longstanding principles to advance and ascend in your career.
The Steve Jobs approach to thinking different and pushing beyond what's thought possible.
Curated Apple design and developer references to apply what's been covered.
Listen while you work, commute, or build.
Revisit any lesson anytime. No subscriptions, no recurring fees.
$149
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No subscriptions. No recurring fees. Yours forever.

“The difference between good design and great design isn't talent — it's the system behind the work. 9 Lessons gives you that system.”

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The work is never just visual. It's an argument. A point of view. A business case — delivered through craft.

01
Prepare with purpose.
The best designers in any room spent more time reading the brief than anyone else. That's not a coincidence.
02
Present with confidence.
Walking into a room to guide a decision is a different skill than walking in to show your work. 9 Lessons teaches the former.
03
Publish work that compounds.
Every piece you ship, every deck you present, every system you build — it adds to something. Make each one worth adding.

These aren't abstract principles. They came from being inside the teams at Apple, Cash App, and Google — watching how the best operators actually work.

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9 Lessons — Series 3

Preparation. Presentation. Publication.

$149
Get instant access→
No subscriptions. No recurring fees. Yours forever.
9 Lessons
A course on design, craft, and operating at the highest level.
SERIES 3
DESIGN, CRAFT, AND OPERATING AT THE HIGHEST LEVEL© 2026 ERIC JORDAN