Articulate Articles.

Short, considered writing on design, craft, and operating at the highest level. Published when it's ready — not on a schedule.

ProcessMarch 2026· 7 min read

The brief is not the enemy of creativity. It's the beginning of it.

Before I opened a single Figma file at Apple, I read the brief three times. Not because I was told to — because the brief is where the real design work happens.

CraftJune 2026

Simplicity is not the absence of effort. It's the result of it.

How Apple designs with less, and why removing elements is harder than adding them.

Eric Jordan

PresentationJune 2026

Your work speaks before you do.

Every spacing decision, every typographic choice either adds or subtracts from the credibility of your idea.

Eric Jordan

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