Eric Jordan
EMAIL

✦ WEB DESIGN ✦ ART DIRECTION ✦ APPLE ✦ CASH APP ✦ GOOGLE ✦ CONVERSION DESIGN ✦ DESIGN LEADERSHIP ✦ NEW YORK ✦ WEB DESIGN ✦ ART DIRECTION ✦ APPLE ✦ CASH APP ✦ GOOGLE ✦ CONVERSION DESIGN ✦ DESIGN LEADERSHIP ✦ NEW YORK

AVAILABLE FOR SELECT PROJECTS

DESIGNER · DIRECTOR

Web Design + Art Direction.

Web Design + Art Direction.

Ready to collaborate, curate and create conversion-ready deliverables. Bringing leadership experience from Apple, Cash App, and Google to your next project.

Selected Work

06 Projects

Green
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CASH APP
Green
Marketing Web · Art Direction · 2025
Homepage
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CASH APP
Homepage
Campaign · Marketing Web · 2024
Send
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CASH APP
Send
Marketing Web · Art Direction · 2025
Homepage
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VCLUSTER LABS
Homepage
B2B SaaS · Marketing Web · 2024
Join Me
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CASH APP
Join Me
Referral · Marketing Web · 2025
NDA · CONFIDENTIAL
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APPLE
Web Experiences
NDA · Interactive Design · 2021–23
Web Experiences
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APPLE
Web Experiences
NDA · Interactive Design · 2021–23
Experience
2012 — Present
2024 —
Cash App
Web Designer & Art Director
Full-time

Leading web design and art direction across Cash App's marketing surfaces. Responsible for the visual strategy and execution of the brand's highest-traffic digital touchpoints.

Key Work
  • Art directed Homepage, Bank, Join Me, and Friday campaign microsites
  • Established motion language and interaction patterns used across all marketing pages
  • Collaborated cross-functionally with product, brand, and engineering teams
  • Drove measurable conversion improvements through design-led A/B testing
StackFigmaFramerAfter EffectsLottieReact
2024–25
vCluster Labs
Senior Web Designer
Contract

Redesigned the full marketing website for a developer infrastructure startup. Translated complex Kubernetes tooling into a clear, conversion-focused narrative for DevOps buyers.

Key Work
  • Redesigned information architecture from scratch — led with outcomes, not features
  • Built the complete visual design system: type, color, grid, and component library
  • Designed interactive product demos and code-focused UI patterns
  • 3× increase in demo request rate within 60 days of launch
StackFigmaFramerLottieWebGL
2023–24
Rippling
Senior Web Designer
Contract

Designed marketing web experiences for Rippling's rapid product expansion phase. Worked within a high-velocity team shipping new product pages weekly.

Key Work
  • Shipped 12+ product marketing pages across HR, IT, and Finance verticals
  • Contributed to the shared Figma component library and design tokens
  • Collaborated with copywriters and motion designers on launch campaigns
  • Maintained design quality at speed — consistent 5-day page turnaround
StackFigmaWebflowLottiePrinciple
2021–23
Apple [Magnit]
Sr. Interactive Designer
Contract via Magnit
🔒 This work is under NDA. Full details available with a signed agreement.

Embedded with Apple's interactive design team for two years. Contributed to product launch experiences and the internal design system for apple.com. Work is under NDA.

Key Work
  • Designed interactive showcase experiences for major hardware launches
  • Contributed to the internal design system used across apple.com
  • Daily collaboration with Apple brand, marketing, and engineering
  • Delivered pixel-perfect, animation-spec'd handoffs to front-end teams
StackFigmaPrincipleAfter EffectsSwift (review)Lottie
2021
Google [Huge Inc.]
Senior Designer
Agency

Worked on Google projects through Huge Inc., focusing on campaign experiences and marketing digital touchpoints.

Key Work
  • Designed campaign landing pages for Google Workspace launch
  • Contributed to Google's internal brand adaptation for digital surfaces
  • Presented design work directly to senior Google stakeholders
StackFigmaSketchInVisionAfter Effects
2018–19
Black Market
Marketing Design Director
Full-time

Led the design function for a boutique creative agency. Oversaw brand identity, digital campaigns, and marketing design for a portfolio of lifestyle and fashion clients.

Key Work
  • Managed a team of 3 designers and 1 motion designer
  • Directed brand identity and web design for 10+ client launches
  • Grew the agency's digital design revenue by 40% YoY
  • Built the internal workflow and QA process from scratch
StackPhotoshopIllustratorSketchWebflowWordPress
READY TO WORK TOGETHER?
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Eric Jordan

Web design + art direction leadership.
Available for select projects.

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