Hey Google TV Assistant
Problem:
Google wanted to design a TV screen ad overlay template for their Hey Google TV assistant, which would be displayed on various TV screens and promote different products. The challenge was to create a visually appealing and versatile template that could accommodate a variety of products and still maintain the brand identity of Google. The template needed to incorporate a QR code that would direct customers to a product landing page.
Approach:
The design team began by conducting research to understand the Hey Google TV assistant, its features, and the target audience. They also analyzed Google's brand guidelines to ensure their design would align with the company's visual identity.
To address the need for versatility, the team devised a modular approach. They created a template with four different styles, each offering a unique layout and design. This approach allowed for flexibility in accommodating different types of products and varying amounts of product information.
The team prioritized the inclusion of a clear, prominent QR code in each style. The QR code would be strategically placed to capture the attention of viewers and enable them to easily access the corresponding product landing page through their smartphones or other devices.
Considering the remote team members, the design agency Huge Inc, and Google team members collaborated closely throughout the project. Regular virtual meetings were conducted to discuss design concepts, share progress, and gather feedback. Effective communication channels were established to ensure a smooth workflow, despite the geographical distance.
Constraints:
One primary constraint was the need to keep Google's brand guidelines intact. The design team ensured that the overall aesthetic, typography, color palette, and use of Google's logo adhered to the company's brand identity. This constraint required careful consideration to maintain consistency and uphold Google's visual standards throughout the template's design.
Another constraint was the limited space available on the TV screen for the ad overlay. The team had to optimize the design layout to accommodate enough space for the QR code, product information, and any other necessary elements while maintaining a visually appealing composition.
Furthermore, the team had to address the challenge of designing a template suitable for various products. They needed to create a versatile layout that could cater to different product types, sizes, and information. This constraint required careful planning and consideration to ensure that the template could handle a wide range of products effectively.
Conclusion:
Despite the challenges of maintaining Google's brand guidelines, creating a versatile template suitable for different products, and coordinating with remote team members from Huge Inc and Google, the design team successfully developed a TV screen ad overlay template for Hey Google TV assistant. The template incorporated four distinct styles, allowing for flexibility in promoting various products. The inclusion of the QR code provided an interactive element, enabling customers to easily access the respective product landing page. The remote collaboration between the design agency and Google team members facilitated efficient communication and alignment throughout the project. The end result was a visually appealing, versatile, and brand-consistent template that effectively promoted different products on TV screens, while adhering to Google's brand guidelines.
Design case studies
iPad Pro
Problem:
Apple Inc. needed to design and develop a webpage to showcase their new product, the iPad Pro. The objective was to highlight the product features and provide users with a seamless browsing experience. The challenge was to create a page that not only captured the essence of the iPad Pro but one that also kept the Apple brand guidelines in mind. The company also had a tight budget, a limited timeframe and a remote team.
Approach:
The web design team started by conducting thorough research on iPad Pro, identifying the key features, and the user requirements. The team also evaluated the existing Apple brand guidelines for this particular product. We researched and analyzed customers’ needs in order to create a design that would appeal to them and make it easy for them to navigate the site.
The team then started designing the webpage in a way that put emphasis on the iPad Pro's features and benefits. We chose a minimalist design approach that highlights the main features of the device. This approach was in line with the Apple brand guidelines and gave prominence to the product without overwhelming the user.
The team also made use of high-quality imagery to showcase the iPad Pro’s design, features and capabilities. The targeted audience was also taken into consideration when deciding on the type of content and images to use.
With the tight budget, the team came up with an efficient design strategy to meet the deadline. We used an agile approach, dividing the project into sprints to allow for easier task management, frequent communication and feedback among the remote team members.
Constraints:
Considering the remote team members, the web design team had to work on consistent communication throughout the project to ensure that everyone was on the same page in terms of expectations and goals.
The other constraint was the limited timeframe. The team had to work on an efficient schedule and implement an agile development approach that allowed them to meet the project deadline. The team also had to create a low-cost design strategy that allowed them to work within the assigned budget.
Finally, they had to keep the Apple brand guidelines in mind. The team had to design a webpage that aligned with Apple’s branding and minimalist design language. This meant that the design had to be clean, simple and elegant, yet functional.
Conclusion:
With the limited budget, tight timeframe, remote team members, and keeping the Apple brand guidelines in mind, the team successfully designed and developed a webpage that showcased the iPad Pro’s features, benefits, and design in an effective and elegant way. The outcome was a page that was informative, captivating, and user-friendly. The team was able to meet the project deadline, well within budget, and in keeping with Apple's brand guidelines.
iPad
Problem:
Apple Inc. wanted to design a webpage for their new product, the iPad 10.9, with the goal of creating a fun and creative browsing experience. The challenge was to design a colorful webpage that would capture the attention of users while also adhering to the Apple brand guidelines. Additionally, the project had the added complexity of a remote team.
Approach:
The web design team began by conducting thorough research on the iPad 10.9, identifying its key features, target audience, and the desired user experience. They also extensively analyzed Apple's brand guidelines to understand the design principles and elements that needed to be incorporated into the webpage.
With the emphasis on creating a fun and creative experience, the team adopted a vibrant and lively design approach. They utilized a colorful palette, incorporating bold and playful colors throughout the webpage. This decision not only aligned with the Apple brand's minimalistic yet visually appealing design philosophy but also helped to create an engaging and enjoyable browsing experience.
To maintain consistency with the Apple brand, the team ensured the webpage's layout and overall design remained clean and user-friendly. They used a combination of intuitive navigation, interactive elements, and bold typography to guide users seamlessly through the webpage and highlight the key features of the iPad 10.9.
Constraints:
One of the main constraints for the project was managing a remote team. The team had to establish effective communication channels and project management tools to facilitate collaboration and coordination among team members. Regular virtual meetings were held to discuss progress, address challenges, and ensure everyone was aligned with the project's objectives and timeline.
Keeping the webpage fun and creative while adhering to the Apple brand guidelines posed another constraint. The team had to strike a balance between incorporating playful design elements, such as animations, vibrant colors, and dynamic layouts, while still maintaining the elegance and sophistication synonymous with Apple's brand identity.
Another challenge was to ensure the webpage was optimized for different devices and platforms. The team had to consider responsive design principles to deliver a consistent and enjoyable experience across various screen sizes and operating systems.
Conclusion:
Despite the constraints of managing a remote team, the need to create a fun and creative webpage, maintain Apple's branding, and ensure responsiveness across multiple devices, the web design team successfully designed and developed a webpage for the iPad 10.9 that achieved the desired objectives. The finalized webpage showcased the product's features in a visually engaging and interactive manner, incorporating bold colors and playful design elements while adhering to Apple's brand guidelines. The cohesive and user-friendly experience provided by the webpage reflected the meticulous effort put in by the remote team, resulting in a highly effective and enjoyable browsing experience for users.
iPad Pro
Problem:
Apple Inc. needed to design and develop a webpage to showcase their new product, the iPad Pro. The objective was to highlight the product features and provide users with a seamless browsing experience. The challenge was to create a page that not only captured the essence of the iPad Pro but one that also kept the Apple brand guidelines in mind. The company also had a tight budget, a limited timeframe and a remote team.
Approach:
The web design team started by conducting thorough research on iPad Pro, identifying the key features, and the user requirements. The team also evaluated the existing Apple brand guidelines for this particular product. We researched and analyzed customers’ needs in order to create a design that would appeal to them and make it easy for them to navigate the site.
The team then started designing the webpage in a way that put emphasis on the iPad Pro's features and benefits. We chose a minimalist design approach that highlights the main features of the device. This approach was in line with the Apple brand guidelines and gave prominence to the product without overwhelming the user.
The team also made use of high-quality imagery to showcase the iPad Pro’s design, features and capabilities. The targeted audience was also taken into consideration when deciding on the type of content and images to use.
With the tight budget, the team came up with an efficient design strategy to meet the deadline. They used an agile approach, dividing the project into sprints to allow for easier task management, frequent communication and feedback among the remote team members.
Constraints:
Considering the remote team members, the web design team had to work on consistent communication throughout the project to ensure that everyone was on the same page in terms of expectations and goals.
The other constraint was the limited timeframe. The team had to work on an efficient schedule and implement an agile development approach that allowed them to meet the project deadline. The team also had to create a low-cost design strategy that allowed them to work within the assigned budget.
Finally, they had to keep the Apple brand guidelines in mind. The team had to design a webpage that aligned with Apple’s branding and minimalist design language. This meant that the design had to be clean, simple and elegant, yet functional.
Conclusion:
With the limited budget, tight timeframe, remote team members, and keeping the Apple brand guidelines in mind, the team successfully designed and developed a webpage that showcased the iPad Pro’s features, benefits, and design in an effective and elegant way. The outcome was a page that was informative, captivating, and user-friendly. The team was able to meet the project deadline, well within budget, and in keeping with Apple's brand guidelines.
iPad
Problem:
Apple Inc. wanted to design a webpage for their new product, the iPad 10.9, with the goal of creating a fun and creative browsing experience. The challenge was to design a colorful webpage that would capture the attention of users while also adhering to the Apple brand guidelines. Additionally, the project had the added complexity of a remote team.
Approach:
The web design team began by conducting thorough research on the iPad 10.9, identifying its key features, target audience, and the desired user experience. We also extensively analyzed Apple's brand guidelines to understand the design principles and elements that needed to be incorporated into the webpage.
With the emphasis on creating a fun and creative experience, the team adopted a vibrant and lively design approach. We utilized a colorful palette, incorporating bold and playful colors throughout the webpage. This decision not only aligned with the Apple brand's minimalistic yet visually appealing design philosophy but also helped to create an engaging and enjoyable browsing experience.
To maintain consistency with the Apple brand, the team ensured the webpage's layout and overall design remained clean and user-friendly. We used a combination of intuitive navigation, interactive elements, and bold typography to guide users seamlessly through the webpage and highlight the key features of the iPad 10.9.
Constraints:
One of the main constraints for the project was managing a remote team. The team had to establish effective communication channels and project management tools to facilitate collaboration and coordination among team members. Regular virtual meetings were held to discuss progress, address challenges, and ensure everyone was aligned with the project's objectives and timeline.
Keeping the webpage fun and creative while adhering to the Apple brand guidelines posed another constraint. The team had to strike a balance between incorporating playful design elements, such as animations, vibrant colors, and dynamic layouts, while still maintaining the elegance and sophistication synonymous with Apple's brand identity.
Another challenge was to ensure the webpage was optimized for different devices and platforms. The team had to consider responsive design principles to deliver a consistent and enjoyable experience across various screen sizes and operating systems.
Conclusion:
Despite the constraints of managing a remote team, the need to create a fun and creative webpage, maintain Apple's branding, and ensure responsiveness across multiple devices, the web design team successfully designed and developed a webpage for the iPad 10.9 that achieved the desired objectives. The finalized webpage showcased the product's features in a visually engaging and interactive manner, incorporating bold colors and playful design elements while adhering to Apple's brand guidelines. The cohesive and user-friendly experience provided by the webpage reflected the meticulous effort put in by the remote team, resulting in a highly effective and enjoyable browsing experience for users.
Hey Google TV Assistant
Problem:
Google wanted to design a TV screen ad overlay template for their Hey Google TV assistant, which would be displayed on various TV screens and promote different products. The challenge was to create a visually appealing and versatile template that could accommodate a variety of products and still maintain the brand identity of Google. The template needed to incorporate a QR code that would direct customers to a product landing page.
Approach:
The design team began by conducting research to understand the Hey Google TV assistant, its features, and the target audience. We also analyzed Google's brand guidelines to ensure their design would align with the company's visual identity.
To address the need for versatility, the team devised a modular approach. We created a template with four different styles, each offering a unique layout and design. This approach allowed for flexibility in accommodating different types of products and varying amounts of product information.
The team prioritized the inclusion of a clear, prominent QR code in each style. The QR code would be strategically placed to capture the attention of viewers and enable them to easily access the corresponding product landing page through their smartphones or other devices.
Considering the remote team members, the design agency Huge Inc, and Google team members collaborated closely throughout the project. Regular virtual meetings were conducted to discuss design concepts, share progress, and gather feedback. Effective communication channels were established to ensure a smooth workflow, despite the geographical distance.
Constraints:
One primary constraint was the need to keep Google's brand guidelines intact. The design team ensured that the overall aesthetic, typography, color palette, and use of Google's logo adhered to the company's brand identity. This constraint required careful consideration to maintain consistency and uphold Google's visual standards throughout the template's design.
Another constraint was the limited space available on the TV screen for the ad overlay. The team had to optimize the design layout to accommodate enough space for the QR code, product information, and any other necessary elements while maintaining a visually appealing composition.
Furthermore, the team had to address the challenge of designing a template suitable for various products. We needed to create a versatile layout that could cater to different product types, sizes, and information. This constraint required careful planning and consideration to ensure that the template could handle a wide range of products effectively.
Conclusion:
Despite the challenges of maintaining Google's brand guidelines, creating a versatile template suitable for different products, and coordinating with remote team members from Huge Inc and Google, the design team successfully developed a TV screen ad overlay template for Hey Google TV assistant. The template incorporated four distinct styles, allowing for flexibility in promoting various products. The inclusion of the QR code provided an interactive element, enabling customers to easily access the respective product landing page. The remote collaboration between the design agency and Google team members facilitated efficient communication and alignment throughout the project. The end result was a visually appealing, versatile, and brand-consistent template that effectively promoted different products on TV screens, while adhering to Google's brand guidelines.
Hey Google TV Assistant
Problem:
Google wanted to design a TV screen ad overlay template for their Hey Google TV assistant, which would be displayed on various TV screens and promote different products. The challenge was to create a visually appealing and versatile template that could accommodate a variety of products and still maintain the brand identity of Google. The template needed to incorporate a QR code that would direct customers to a product landing page.
Approach:
The design team began by conducting research to understand the Hey Google TV assistant, its features, and the target audience. They also analyzed Google's brand guidelines to ensure their design would align with the company's visual identity.
To address the need for versatility, the team devised a modular approach. They created a template with four different styles, each offering a unique layout and design. This approach allowed for flexibility in accommodating different types of products and varying amounts of product information.
The team prioritized the inclusion of a clear, prominent QR code in each style. The QR code would be strategically placed to capture the attention of viewers and enable them to easily access the corresponding product landing page through their smartphones or other devices.
Considering the remote team members, the design agency Huge Inc, and Google team members collaborated closely throughout the project. Regular virtual meetings were conducted to discuss design concepts, share progress, and gather feedback. Effective communication channels were established to ensure a smooth workflow, despite the geographical distance.
Constraints:
One primary constraint was the need to keep Google's brand guidelines intact. The design team ensured that the overall aesthetic, typography, color palette, and use of Google's logo adhered to the company's brand identity. This constraint required careful consideration to maintain consistency and uphold Google's visual standards throughout the template's design.
Another constraint was the limited space available on the TV screen for the ad overlay. The team had to optimize the design layout to accommodate enough space for the QR code, product information, and any other necessary elements while maintaining a visually appealing composition.
Furthermore, the team had to address the challenge of designing a template suitable for various products. They needed to create a versatile layout that could cater to different product types, sizes, and information. This constraint required careful planning and consideration to ensure that the template could handle a wide range of products effectively.
Conclusion:
Despite the challenges of maintaining Google's brand guidelines, creating a versatile template suitable for different products, and coordinating with remote team members from Huge Inc and Google, the design team successfully developed a TV screen ad overlay template for Hey Google TV assistant. The template incorporated four distinct styles, allowing for flexibility in promoting various products. The inclusion of the QR code provided an interactive element, enabling customers to easily access the respective product landing page. The remote collaboration between the design agency and Google team members facilitated efficient communication and alignment throughout the project. The end result was a visually appealing, versatile, and brand-consistent template that effectively promoted different products on TV screens, while adhering to Google's brand guidelines.
Design case studies
iPad Pro
Problem:
Apple Inc. needed to design and develop a webpage to showcase their new product, the iPad Pro. The objective was to highlight the product features and provide users with a seamless browsing experience. The challenge was to create a page that not only captured the essence of the iPad Pro but one that also kept the Apple brand guidelines in mind. The company also had a tight budget, a limited timeframe and a remote team.
Approach:
The web design team started by conducting thorough research on iPad Pro, identifying the key features, and the user requirements. The team also evaluated the existing Apple brand guidelines for this particular product. We researched and analyzed customers’ needs in order to create a design that would appeal to them and make it easy for them to navigate the site.
The team then started designing the webpage in a way that put emphasis on the iPad Pro's features and benefits. We chose a minimalist design approach that highlights the main features of the device. This approach was in line with the Apple brand guidelines and gave prominence to the product without overwhelming the user.
The team also made use of high-quality imagery to showcase the iPad Pro’s design, features and capabilities. The targeted audience was also taken into consideration when deciding on the type of content and images to use.
With the tight budget, the team came up with an efficient design strategy to meet the deadline. We used an agile approach, dividing the project into sprints to allow for easier task management, frequent communication and feedback among the remote team members.
Constraints:
Considering the remote team members, the web design team had to work on consistent communication throughout the project to ensure that everyone was on the same page in terms of expectations and goals.
The other constraint was the limited timeframe. The team had to work on an efficient schedule and implement an agile development approach that allowed them to meet the project deadline. The team also had to create a low-cost design strategy that allowed them to work within the assigned budget.
Finally, they had to keep the Apple brand guidelines in mind. The team had to design a webpage that aligned with Apple’s branding and minimalist design language. This meant that the design had to be clean, simple and elegant, yet functional.
Conclusion:
With the limited budget, tight timeframe, remote team members, and keeping the Apple brand guidelines in mind, the team successfully designed and developed a webpage that showcased the iPad Pro’s features, benefits, and design in an effective and elegant way. The outcome was a page that was informative, captivating, and user-friendly. The team was able to meet the project deadline, well within budget, and in keeping with Apple's brand guidelines.
iPad
Problem:
Apple Inc. wanted to design a webpage for their new product, the iPad 10.9, with the goal of creating a fun and creative browsing experience. The challenge was to design a colorful webpage that would capture the attention of users while also adhering to the Apple brand guidelines. Additionally, the project had the added complexity of a remote team.
Approach:
The web design team began by conducting thorough research on the iPad 10.9, identifying its key features, target audience, and the desired user experience. They also extensively analyzed Apple's brand guidelines to understand the design principles and elements that needed to be incorporated into the webpage.
With the emphasis on creating a fun and creative experience, the team adopted a vibrant and lively design approach. They utilized a colorful palette, incorporating bold and playful colors throughout the webpage. This decision not only aligned with the Apple brand's minimalistic yet visually appealing design philosophy but also helped to create an engaging and enjoyable browsing experience.
To maintain consistency with the Apple brand, the team ensured the webpage's layout and overall design remained clean and user-friendly. They used a combination of intuitive navigation, interactive elements, and bold typography to guide users seamlessly through the webpage and highlight the key features of the iPad 10.9.
Constraints:
One of the main constraints for the project was managing a remote team. The team had to establish effective communication channels and project management tools to facilitate collaboration and coordination among team members. Regular virtual meetings were held to discuss progress, address challenges, and ensure everyone was aligned with the project's objectives and timeline.
Keeping the webpage fun and creative while adhering to the Apple brand guidelines posed another constraint. The team had to strike a balance between incorporating playful design elements, such as animations, vibrant colors, and dynamic layouts, while still maintaining the elegance and sophistication synonymous with Apple's brand identity.
Another challenge was to ensure the webpage was optimized for different devices and platforms. The team had to consider responsive design principles to deliver a consistent and enjoyable experience across various screen sizes and operating systems.
Conclusion:
Despite the constraints of managing a remote team, the need to create a fun and creative webpage, maintain Apple's branding, and ensure responsiveness across multiple devices, the web design team successfully designed and developed a webpage for the iPad 10.9 that achieved the desired objectives. The finalized webpage showcased the product's features in a visually engaging and interactive manner, incorporating bold colors and playful design elements while adhering to Apple's brand guidelines. The cohesive and user-friendly experience provided by the webpage reflected the meticulous effort put in by the remote team, resulting in a highly effective and enjoyable browsing experience for users.
iPad Pro
Problem:
Apple Inc. needed to design and develop a webpage to showcase their new product, the iPad Pro. The objective was to highlight the product features and provide users with a seamless browsing experience. The challenge was to create a page that not only captured the essence of the iPad Pro but one that also kept the Apple brand guidelines in mind. The company also had a tight budget, a limited timeframe and a remote team.
Approach:
The web design team started by conducting thorough research on iPad Pro, identifying the key features, and the user requirements. The team also evaluated the existing Apple brand guidelines for this particular product. We researched and analyzed customers’ needs in order to create a design that would appeal to them and make it easy for them to navigate the site.
The team then started designing the webpage in a way that put emphasis on the iPad Pro's features and benefits. We chose a minimalist design approach that highlights the main features of the device. This approach was in line with the Apple brand guidelines and gave prominence to the product without overwhelming the user.
The team also made use of high-quality imagery to showcase the iPad Pro’s design, features and capabilities. The targeted audience was also taken into consideration when deciding on the type of content and images to use.
With the tight budget, the team came up with an efficient design strategy to meet the deadline. They used an agile approach, dividing the project into sprints to allow for easier task management, frequent communication and feedback among the remote team members.
Constraints:
Considering the remote team members, the web design team had to work on consistent communication throughout the project to ensure that everyone was on the same page in terms of expectations and goals.
The other constraint was the limited timeframe. The team had to work on an efficient schedule and implement an agile development approach that allowed them to meet the project deadline. The team also had to create a low-cost design strategy that allowed them to work within the assigned budget.
Finally, they had to keep the Apple brand guidelines in mind. The team had to design a webpage that aligned with Apple’s branding and minimalist design language. This meant that the design had to be clean, simple and elegant, yet functional.
Conclusion:
With the limited budget, tight timeframe, remote team members, and keeping the Apple brand guidelines in mind, the team successfully designed and developed a webpage that showcased the iPad Pro’s features, benefits, and design in an effective and elegant way. The outcome was a page that was informative, captivating, and user-friendly. The team was able to meet the project deadline, well within budget, and in keeping with Apple's brand guidelines.
iPad
Problem:
Apple Inc. wanted to design a webpage for their new product, the iPad 10.9, with the goal of creating a fun and creative browsing experience. The challenge was to design a colorful webpage that would capture the attention of users while also adhering to the Apple brand guidelines. Additionally, the project had the added complexity of a remote team.
Approach:
The web design team began by conducting thorough research on the iPad 10.9, identifying its key features, target audience, and the desired user experience. We also extensively analyzed Apple's brand guidelines to understand the design principles and elements that needed to be incorporated into the webpage.
With the emphasis on creating a fun and creative experience, the team adopted a vibrant and lively design approach. We utilized a colorful palette, incorporating bold and playful colors throughout the webpage. This decision not only aligned with the Apple brand's minimalistic yet visually appealing design philosophy but also helped to create an engaging and enjoyable browsing experience.
To maintain consistency with the Apple brand, the team ensured the webpage's layout and overall design remained clean and user-friendly. We used a combination of intuitive navigation, interactive elements, and bold typography to guide users seamlessly through the webpage and highlight the key features of the iPad 10.9.
Constraints:
One of the main constraints for the project was managing a remote team. The team had to establish effective communication channels and project management tools to facilitate collaboration and coordination among team members. Regular virtual meetings were held to discuss progress, address challenges, and ensure everyone was aligned with the project's objectives and timeline.
Keeping the webpage fun and creative while adhering to the Apple brand guidelines posed another constraint. The team had to strike a balance between incorporating playful design elements, such as animations, vibrant colors, and dynamic layouts, while still maintaining the elegance and sophistication synonymous with Apple's brand identity.
Another challenge was to ensure the webpage was optimized for different devices and platforms. The team had to consider responsive design principles to deliver a consistent and enjoyable experience across various screen sizes and operating systems.
Conclusion:
Despite the constraints of managing a remote team, the need to create a fun and creative webpage, maintain Apple's branding, and ensure responsiveness across multiple devices, the web design team successfully designed and developed a webpage for the iPad 10.9 that achieved the desired objectives. The finalized webpage showcased the product's features in a visually engaging and interactive manner, incorporating bold colors and playful design elements while adhering to Apple's brand guidelines. The cohesive and user-friendly experience provided by the webpage reflected the meticulous effort put in by the remote team, resulting in a highly effective and enjoyable browsing experience for users.
Hey Google TV Assistant
Problem:
Google wanted to design a TV screen ad overlay template for their Hey Google TV assistant, which would be displayed on various TV screens and promote different products. The challenge was to create a visually appealing and versatile template that could accommodate a variety of products and still maintain the brand identity of Google. The template needed to incorporate a QR code that would direct customers to a product landing page.
Approach:
The design team began by conducting research to understand the Hey Google TV assistant, its features, and the target audience. We also analyzed Google's brand guidelines to ensure their design would align with the company's visual identity.
To address the need for versatility, the team devised a modular approach. We created a template with four different styles, each offering a unique layout and design. This approach allowed for flexibility in accommodating different types of products and varying amounts of product information.
The team prioritized the inclusion of a clear, prominent QR code in each style. The QR code would be strategically placed to capture the attention of viewers and enable them to easily access the corresponding product landing page through their smartphones or other devices.
Considering the remote team members, the design agency Huge Inc, and Google team members collaborated closely throughout the project. Regular virtual meetings were conducted to discuss design concepts, share progress, and gather feedback. Effective communication channels were established to ensure a smooth workflow, despite the geographical distance.
Constraints:
One primary constraint was the need to keep Google's brand guidelines intact. The design team ensured that the overall aesthetic, typography, color palette, and use of Google's logo adhered to the company's brand identity. This constraint required careful consideration to maintain consistency and uphold Google's visual standards throughout the template's design.
Another constraint was the limited space available on the TV screen for the ad overlay. The team had to optimize the design layout to accommodate enough space for the QR code, product information, and any other necessary elements while maintaining a visually appealing composition.
Furthermore, the team had to address the challenge of designing a template suitable for various products. We needed to create a versatile layout that could cater to different product types, sizes, and information. This constraint required careful planning and consideration to ensure that the template could handle a wide range of products effectively.
Conclusion:
Despite the challenges of maintaining Google's brand guidelines, creating a versatile template suitable for different products, and coordinating with remote team members from Huge Inc and Google, the design team successfully developed a TV screen ad overlay template for Hey Google TV assistant. The template incorporated four distinct styles, allowing for flexibility in promoting various products. The inclusion of the QR code provided an interactive element, enabling customers to easily access the respective product landing page. The remote collaboration between the design agency and Google team members facilitated efficient communication and alignment throughout the project. The end result was a visually appealing, versatile, and brand-consistent template that effectively promoted different products on TV screens, while adhering to Google's brand guidelines.
Hey Google TV Assistant
Problem:
Google wanted to design a TV screen ad overlay template for their Hey Google TV assistant, which would be displayed on various TV screens and promote different products. The challenge was to create a visually appealing and versatile template that could accommodate a variety of products and still maintain the brand identity of Google. The template needed to incorporate a QR code that would direct customers to a product landing page.
Approach:
The design team began by conducting research to understand the Hey Google TV assistant, its features, and the target audience. They also analyzed Google's brand guidelines to ensure their design would align with the company's visual identity.
To address the need for versatility, the team devised a modular approach. They created a template with four different styles, each offering a unique layout and design. This approach allowed for flexibility in accommodating different types of products and varying amounts of product information.
The team prioritized the inclusion of a clear, prominent QR code in each style. The QR code would be strategically placed to capture the attention of viewers and enable them to easily access the corresponding product landing page through their smartphones or other devices.
Considering the remote team members, the design agency Huge Inc, and Google team members collaborated closely throughout the project. Regular virtual meetings were conducted to discuss design concepts, share progress, and gather feedback. Effective communication channels were established to ensure a smooth workflow, despite the geographical distance.
Constraints:
One primary constraint was the need to keep Google's brand guidelines intact. The design team ensured that the overall aesthetic, typography, color palette, and use of Google's logo adhered to the company's brand identity. This constraint required careful consideration to maintain consistency and uphold Google's visual standards throughout the template's design.
Another constraint was the limited space available on the TV screen for the ad overlay. The team had to optimize the design layout to accommodate enough space for the QR code, product information, and any other necessary elements while maintaining a visually appealing composition.
Furthermore, the team had to address the challenge of designing a template suitable for various products. They needed to create a versatile layout that could cater to different product types, sizes, and information. This constraint required careful planning and consideration to ensure that the template could handle a wide range of products effectively.
Conclusion:
Despite the challenges of maintaining Google's brand guidelines, creating a versatile template suitable for different products, and coordinating with remote team members from Huge Inc and Google, the design team successfully developed a TV screen ad overlay template for Hey Google TV assistant. The template incorporated four distinct styles, allowing for flexibility in promoting various products. The inclusion of the QR code provided an interactive element, enabling customers to easily access the respective product landing page. The remote collaboration between the design agency and Google team members facilitated efficient communication and alignment throughout the project. The end result was a visually appealing, versatile, and brand-consistent template that effectively promoted different products on TV screens, while adhering to Google's brand guidelines.
Design case studies
iPad Pro
Problem:
Apple Inc. needed to design and develop a webpage to showcase their new product, the iPad Pro. The objective was to highlight the product features and provide users with a seamless browsing experience. The challenge was to create a page that not only captured the essence of the iPad Pro but one that also kept the Apple brand guidelines in mind. The company also had a tight budget, a limited timeframe and a remote team.
Approach:
The web design team started by conducting thorough research on iPad Pro, identifying the key features, and the user requirements. The team also evaluated the existing Apple brand guidelines for this particular product. We researched and analyzed customers’ needs in order to create a design that would appeal to them and make it easy for them to navigate the site.
The team then started designing the webpage in a way that put emphasis on the iPad Pro's features and benefits. We chose a minimalist design approach that highlights the main features of the device. This approach was in line with the Apple brand guidelines and gave prominence to the product without overwhelming the user.
The team also made use of high-quality imagery to showcase the iPad Pro’s design, features and capabilities. The targeted audience was also taken into consideration when deciding on the type of content and images to use.
With the tight budget, the team came up with an efficient design strategy to meet the deadline. We used an agile approach, dividing the project into sprints to allow for easier task management, frequent communication and feedback among the remote team members.
Constraints:
Considering the remote team members, the web design team had to work on consistent communication throughout the project to ensure that everyone was on the same page in terms of expectations and goals.
The other constraint was the limited timeframe. The team had to work on an efficient schedule and implement an agile development approach that allowed them to meet the project deadline. The team also had to create a low-cost design strategy that allowed them to work within the assigned budget.
Finally, they had to keep the Apple brand guidelines in mind. The team had to design a webpage that aligned with Apple’s branding and minimalist design language. This meant that the design had to be clean, simple and elegant, yet functional.
Conclusion:
With the limited budget, tight timeframe, remote team members, and keeping the Apple brand guidelines in mind, the team successfully designed and developed a webpage that showcased the iPad Pro’s features, benefits, and design in an effective and elegant way. The outcome was a page that was informative, captivating, and user-friendly. The team was able to meet the project deadline, well within budget, and in keeping with Apple's brand guidelines.
iPad
Problem:
Apple Inc. wanted to design a webpage for their new product, the iPad 10.9, with the goal of creating a fun and creative browsing experience. The challenge was to design a colorful webpage that would capture the attention of users while also adhering to the Apple brand guidelines. Additionally, the project had the added complexity of a remote team.
Approach:
The web design team began by conducting thorough research on the iPad 10.9, identifying its key features, target audience, and the desired user experience. They also extensively analyzed Apple's brand guidelines to understand the design principles and elements that needed to be incorporated into the webpage.
With the emphasis on creating a fun and creative experience, the team adopted a vibrant and lively design approach. They utilized a colorful palette, incorporating bold and playful colors throughout the webpage. This decision not only aligned with the Apple brand's minimalistic yet visually appealing design philosophy but also helped to create an engaging and enjoyable browsing experience.
To maintain consistency with the Apple brand, the team ensured the webpage's layout and overall design remained clean and user-friendly. They used a combination of intuitive navigation, interactive elements, and bold typography to guide users seamlessly through the webpage and highlight the key features of the iPad 10.9.
Constraints:
One of the main constraints for the project was managing a remote team. The team had to establish effective communication channels and project management tools to facilitate collaboration and coordination among team members. Regular virtual meetings were held to discuss progress, address challenges, and ensure everyone was aligned with the project's objectives and timeline.
Keeping the webpage fun and creative while adhering to the Apple brand guidelines posed another constraint. The team had to strike a balance between incorporating playful design elements, such as animations, vibrant colors, and dynamic layouts, while still maintaining the elegance and sophistication synonymous with Apple's brand identity.
Another challenge was to ensure the webpage was optimized for different devices and platforms. The team had to consider responsive design principles to deliver a consistent and enjoyable experience across various screen sizes and operating systems.
Conclusion:
Despite the constraints of managing a remote team, the need to create a fun and creative webpage, maintain Apple's branding, and ensure responsiveness across multiple devices, the web design team successfully designed and developed a webpage for the iPad 10.9 that achieved the desired objectives. The finalized webpage showcased the product's features in a visually engaging and interactive manner, incorporating bold colors and playful design elements while adhering to Apple's brand guidelines. The cohesive and user-friendly experience provided by the webpage reflected the meticulous effort put in by the remote team, resulting in a highly effective and enjoyable browsing experience for users.
iPad Pro
Problem:
Apple Inc. needed to design and develop a webpage to showcase their new product, the iPad Pro. The objective was to highlight the product features and provide users with a seamless browsing experience. The challenge was to create a page that not only captured the essence of the iPad Pro but one that also kept the Apple brand guidelines in mind. The company also had a tight budget, a limited timeframe and a remote team.
Approach:
The web design team started by conducting thorough research on iPad Pro, identifying the key features, and the user requirements. The team also evaluated the existing Apple brand guidelines for this particular product. We researched and analyzed customers’ needs in order to create a design that would appeal to them and make it easy for them to navigate the site.
The team then started designing the webpage in a way that put emphasis on the iPad Pro's features and benefits. We chose a minimalist design approach that highlights the main features of the device. This approach was in line with the Apple brand guidelines and gave prominence to the product without overwhelming the user.
The team also made use of high-quality imagery to showcase the iPad Pro’s design, features and capabilities. The targeted audience was also taken into consideration when deciding on the type of content and images to use.
With the tight budget, the team came up with an efficient design strategy to meet the deadline. They used an agile approach, dividing the project into sprints to allow for easier task management, frequent communication and feedback among the remote team members.
Constraints:
Considering the remote team members, the web design team had to work on consistent communication throughout the project to ensure that everyone was on the same page in terms of expectations and goals.
The other constraint was the limited timeframe. The team had to work on an efficient schedule and implement an agile development approach that allowed them to meet the project deadline. The team also had to create a low-cost design strategy that allowed them to work within the assigned budget.
Finally, they had to keep the Apple brand guidelines in mind. The team had to design a webpage that aligned with Apple’s branding and minimalist design language. This meant that the design had to be clean, simple and elegant, yet functional.
Conclusion:
With the limited budget, tight timeframe, remote team members, and keeping the Apple brand guidelines in mind, the team successfully designed and developed a webpage that showcased the iPad Pro’s features, benefits, and design in an effective and elegant way. The outcome was a page that was informative, captivating, and user-friendly. The team was able to meet the project deadline, well within budget, and in keeping with Apple's brand guidelines.
iPad
Problem:
Apple Inc. wanted to design a webpage for their new product, the iPad 10.9, with the goal of creating a fun and creative browsing experience. The challenge was to design a colorful webpage that would capture the attention of users while also adhering to the Apple brand guidelines. Additionally, the project had the added complexity of a remote team.
Approach:
The web design team began by conducting thorough research on the iPad 10.9, identifying its key features, target audience, and the desired user experience. We also extensively analyzed Apple's brand guidelines to understand the design principles and elements that needed to be incorporated into the webpage.
With the emphasis on creating a fun and creative experience, the team adopted a vibrant and lively design approach. We utilized a colorful palette, incorporating bold and playful colors throughout the webpage. This decision not only aligned with the Apple brand's minimalistic yet visually appealing design philosophy but also helped to create an engaging and enjoyable browsing experience.
To maintain consistency with the Apple brand, the team ensured the webpage's layout and overall design remained clean and user-friendly. We used a combination of intuitive navigation, interactive elements, and bold typography to guide users seamlessly through the webpage and highlight the key features of the iPad 10.9.
Constraints:
One of the main constraints for the project was managing a remote team. The team had to establish effective communication channels and project management tools to facilitate collaboration and coordination among team members. Regular virtual meetings were held to discuss progress, address challenges, and ensure everyone was aligned with the project's objectives and timeline.
Keeping the webpage fun and creative while adhering to the Apple brand guidelines posed another constraint. The team had to strike a balance between incorporating playful design elements, such as animations, vibrant colors, and dynamic layouts, while still maintaining the elegance and sophistication synonymous with Apple's brand identity.
Another challenge was to ensure the webpage was optimized for different devices and platforms. The team had to consider responsive design principles to deliver a consistent and enjoyable experience across various screen sizes and operating systems.
Conclusion:
Despite the constraints of managing a remote team, the need to create a fun and creative webpage, maintain Apple's branding, and ensure responsiveness across multiple devices, the web design team successfully designed and developed a webpage for the iPad 10.9 that achieved the desired objectives. The finalized webpage showcased the product's features in a visually engaging and interactive manner, incorporating bold colors and playful design elements while adhering to Apple's brand guidelines. The cohesive and user-friendly experience provided by the webpage reflected the meticulous effort put in by the remote team, resulting in a highly effective and enjoyable browsing experience for users.
Hey Google TV Assistant
Problem:
Google wanted to design a TV screen ad overlay template for their Hey Google TV assistant, which would be displayed on various TV screens and promote different products. The challenge was to create a visually appealing and versatile template that could accommodate a variety of products and still maintain the brand identity of Google. The template needed to incorporate a QR code that would direct customers to a product landing page.
Approach:
The design team began by conducting research to understand the Hey Google TV assistant, its features, and the target audience. We also analyzed Google's brand guidelines to ensure their design would align with the company's visual identity.
To address the need for versatility, the team devised a modular approach. We created a template with four different styles, each offering a unique layout and design. This approach allowed for flexibility in accommodating different types of products and varying amounts of product information.
The team prioritized the inclusion of a clear, prominent QR code in each style. The QR code would be strategically placed to capture the attention of viewers and enable them to easily access the corresponding product landing page through their smartphones or other devices.
Considering the remote team members, the design agency Huge Inc, and Google team members collaborated closely throughout the project. Regular virtual meetings were conducted to discuss design concepts, share progress, and gather feedback. Effective communication channels were established to ensure a smooth workflow, despite the geographical distance.
Constraints:
One primary constraint was the need to keep Google's brand guidelines intact. The design team ensured that the overall aesthetic, typography, color palette, and use of Google's logo adhered to the company's brand identity. This constraint required careful consideration to maintain consistency and uphold Google's visual standards throughout the template's design.
Another constraint was the limited space available on the TV screen for the ad overlay. The team had to optimize the design layout to accommodate enough space for the QR code, product information, and any other necessary elements while maintaining a visually appealing composition.
Furthermore, the team had to address the challenge of designing a template suitable for various products. We needed to create a versatile layout that could cater to different product types, sizes, and information. This constraint required careful planning and consideration to ensure that the template could handle a wide range of products effectively.
Conclusion:
Despite the challenges of maintaining Google's brand guidelines, creating a versatile template suitable for different products, and coordinating with remote team members from Huge Inc and Google, the design team successfully developed a TV screen ad overlay template for Hey Google TV assistant. The template incorporated four distinct styles, allowing for flexibility in promoting various products. The inclusion of the QR code provided an interactive element, enabling customers to easily access the respective product landing page. The remote collaboration between the design agency and Google team members facilitated efficient communication and alignment throughout the project. The end result was a visually appealing, versatile, and brand-consistent template that effectively promoted different products on TV screens, while adhering to Google's brand guidelines.