Lesson 2. Consistency.
Learn the unique principles you can leverage in creating your own innovative projects, products and experiences.
Why consistency works
Consistency in clear, simple design iterations is a helpful strategy that can keep users, managers, and customers in tune with your projects and products. Builds trust: Consistent design elements and iterations enable users, managers, and customers to build trust in the product, brand, or company. When a user or customer doesn't have to relearn how to navigate a product or interface, it saves time and builds trust in the brand. Reduces cognitive overload: When a user is presented with a consistent design iteration, they will have fewer cognitive overloads, making it easy for them to focus on the content or task at hand. This is especially true for complex platforms that require a significant learning curve. Faster learning process: A consistent design iteration also leads to a faster learning curve for users, managers, and customers. They quickly learn how to navigate and use the product to accomplish their tasks. Better communication and understanding: Consistency in design iterations makes it easy for teams of designers, developers, managers, and stakeholders to communicate and understand the project's progress. This allows for faster identification and resolution of issues. Brand recognition: Consistency in design iterations helps to establish and maintain brand recognition. This is especially true if the design iterations reflect the core values or visual cues of the brand.
Consistency is not repetition — it's the foundation of trust.
The bottom line
Consistency in clear, simple design iterations is a helpful strategy that can build trust, reduce cognitive overload and learning curve, facilitate better communication and understanding, and establish brand recognition. By incorporating this strategy into their design process, companies can create products and experiences that are easily understood and appreciated by their customers and users.