Google TWG
Google TWG
Google TWG
Description
Google needed aged gated content design for sets of pages within their website and sub brand TwG → Think with Google alongside Huge, Inc.
Images by ls.graphics. Screens by Apple.
Description
Google needed aged gated content design for sets of pages within their website and sub brand TwG → Think with Google alongside Huge, Inc.
Images by ls.graphics. Screens by Apple.
Description
Google needed aged gated content design for sets of pages within their website and sub brand TwG → Think with Google alongside Huge, Inc.
Images by ls.graphics. Screens by Apple.
Client
Google TWG
Year
2021
Type
Website
Client
Google TWG
Year
2021
Type
Website
Client
Google TWG
Year
2021
Type
Website
Case Study
Problem:
The main issue at hand is the need to encourage user engagement and information capture via gated content without compromising the user experience. The challenge is to make the gated content approach subtle, yet effective, so as not to deter users from accessing valuable information.
Approach:
The approach would involve a multi-dimensional strategy. Firstly, it would entail designing a pop-up that creatively entices users to log in for full access to the content while not obstructing their overall website experience. This could involve using inviting and visually appealing design elements that align with Google's brand aesthetic. Additionally, the design should encompass a seamless transition between gated and non-gated content areas.
Case Study
Problem:
The main issue at hand is the need to encourage user engagement and information capture via gated content without compromising the user experience. The challenge is to make the gated content approach subtle, yet effective, so as not to deter users from accessing valuable information.
Approach:
The approach would involve a multi-dimensional strategy. Firstly, it would entail designing a pop-up that creatively entices users to log in for full access to the content while not obstructing their overall website experience. This could involve using inviting and visually appealing design elements that align with Google's brand aesthetic. Additionally, the design should encompass a seamless transition between gated and non-gated content areas.
Case Study
Problem:
The main issue at hand is the need to encourage user engagement and information capture via gated content without compromising the user experience. The challenge is to make the gated content approach subtle, yet effective, so as not to deter users from accessing valuable information.
Approach:
The approach would involve a multi-dimensional strategy. Firstly, it would entail designing a pop-up that creatively entices users to log in for full access to the content while not obstructing their overall website experience. This could involve using inviting and visually appealing design elements that align with Google's brand aesthetic. Additionally, the design should encompass a seamless transition between gated and non-gated content areas.
Case Study
My Role:
Contribute relevant UI and overall design concepts to the design and design leadership team. Provide variations of solutions via wireframe, lo-fi + hi-fi sketches, polished in situ designs, prototypes and presentations to stakeholders.
Collaboration:
The collaboration between remote team members from Huge Inc and Google would be crucial for the success of this project. Communication channels such as video conferences, project management tools, and design feedback platforms would be key to ensuring alignment and cohesiveness throughout the design process.
Constraints:
One of the main constraints for this project would be the adherence to Google's brand guidelines. This would involve ensuring that all design elements and interactions align with Google's established visual and user experience standards.
Case Study
My Role:
Contribute relevant UI and overall design concepts to the design and design leadership team. Provide variations of solutions via wireframe, lo-fi + hi-fi sketches, polished in situ designs, prototypes and presentations to stakeholders.
Collaboration:
The collaboration between remote team members from Huge Inc and Google would be crucial for the success of this project. Communication channels such as video conferences, project management tools, and design feedback platforms would be key to ensuring alignment and cohesiveness throughout the design process.
Constraints:
One of the main constraints for this project would be the adherence to Google's brand guidelines. This would involve ensuring that all design elements and interactions align with Google's established visual and user experience standards.
Case Study
My Role:
Contribute relevant UI and overall design concepts to the design and design leadership team. Provide variations of solutions via wireframe, lo-fi + hi-fi sketches, polished in situ designs, prototypes and presentations to stakeholders.
Collaboration:
The collaboration between remote team members from Huge Inc and Google would be crucial for the success of this project. Communication channels such as video conferences, project management tools, and design feedback platforms would be key to ensuring alignment and cohesiveness throughout the design process.
Constraints:
One of the main constraints for this project would be the adherence to Google's brand guidelines. This would involve ensuring that all design elements and interactions align with Google's established visual and user experience standards.
