Nobody good got into design to move rectangles.

You started because you saw the things other people missed. The label that lied a little. The flow that almost respected you. You wanted to close that gap, and it nagged at you in a way that was hard to explain to anyone else.

Then the job turned into tickets, handoffs, and review cycles, and the reason you started, the taste, the judgment, the care, got buried under the sheer production of it.

This is where you dig it back out. Where how you show up counts as part of what you make, and where the people trusted with the work that matters turn out to be the ones who bring intention to all of it, not the ones with the prettiest files.

You were never a resource. You are an operator with a point of view, and this is where you sharpen it.

The Questions

The Teardown

A senior operator takes your work apart. Every month.

Once a month you bring one piece of your work, and it gets read the way the best design leads read it. Out loud, in full, by someone who has made the call at Apple, Cash App, and Google. Not a thumbs up. The reasons. What is working, what is one decision away, and what to do about it.

A monthly teardown
Your work read in full and taken apart with intention, so you leave knowing exactly what to change.
A room of senior designers
A small, curated group weighs in alongside. Not an open forum. People who hold the same standard.
Direct oversight
Eric anchors every session, so the read stays sharp, honest, and consistent.
Limited seats
The room only works small. Seats are capped, and there may be a waitlist.

Not another feed to scroll. One senior read of your actual work, every month.

Join now $75/mo
Questions

Before you decide.

The free issues are the newsletter. Membership is the part a newsletter can't do: your own work read and pressure-tested by people who hold the same standard.

A monthly teardown of a piece of your work, a members' thread to pressure-test a decision before you ship it, the full archive, and a room of designers who care about the difference. Cancel anytime.

No. This is for anyone who wants to be the person trusted to make the call, whatever the title says. The habit of judgment is the point, not the years.

The essays teach you how to think. Membership is where you use it, on your own work, out loud, with feedback.

Anytime, in a click. No lock-in, no email to send.

Put your work in front of someone who has made the call.

A senior read of your work every month, straight from Eric. Seats are limited.

Join now $75/mo
Keep it
Thorough
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