Eric Jordan
AVAILABLE FOR PROJECTS
Designer, Director,
and Systems Thinker.
10+ years building web experiences for Apple, Cash App, and Google.
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HeadlineDesigner, Director,
Sublineand Systems Thinker.
Body10+ years building web experiences for A…
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BadgeAVAILABLE FOR PROJECTS
Footer Note© 2025 Eric Jordan Design
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© 2025 Eric Jordan DesignTEST PAGE
CLIENTCash App
ROLEWeb Designer & Art Director
YEAR2024 —
TAGS
Art DirectionConversion DesignMotion
Redesigning Cash App's web presence
from the homepage down to the pixel.
Led end-to-end redesign of Cash App's primary marketing web ecosystem — homepage, Bank page, Join Me flow, and Friday campaign microsites.
OUTCOMES
✦↑18% conversion rate post-homepage launch
✦Highest-ever direct deposit signups — Q1 2025
✦Motion system adopted across all marketing pages