Brand. Web. AI Designer.

Reframed a feature-list homepage into an outcomes-led narrative that spoke directly to platform engineers and CTOs. Designed and built every screen end-to-end in Framer, partnered with the founding team on copy, and shipped a system that the in-house team has continued to extend.

Shipped high-converting landing pages across HR, IT, and Finance product verticals. Partnered with growth marketing, product, brand, and engineering to A/B test layouts, refine messaging, and maintain a coherent visual system at scale.

Designed interactive product showcases for major hardware launches, balancing the demands of marketing storytelling with engineering feasibility. Contributed components and patterns to an internal design system used across apple.com.

Designed and prototyped interactive campaign experiences as part of Huge's Google team. Collaborated tightly with copywriters, analytics, and client services to ship deliverables on a campaign cadence.

Built and led the marketing design function across a multi-brand retail portfolio. Shipped e-commerce stores and print + digital campaigns that materially moved revenue and conversion.