Google Assistant TV app needed overlays and banners to help upsell additional products to their existing customers.

The story

Google's Hey Google app for television in conjunction with HUGE Inc, needed a set of templates to upsell their customer to drive more sales of alternative Google products. Both top of screen banners and full screen descriptive ads were needed to complete the project.

The screen

The work lived on tv screens while customers were watching.

The approach

Hundreds of sketches, ideas and iterations from placement, color and CTA's were designed, presented and tested to get the end result just right.