Briefs that ship. Teams that move.

Thebriefis
thework.

Submit briefs from Slack, email, or a structured form. Approvals log themselves. Agents ship the moment a brief is approved.

See how it works
brief.so/acme/campaigns
● In review
A
Acme Corp
Pro · 12 seats
Overview
All briefs 3
In review
Approved
Teams
Marketing
Design
Copy
EJ
Eric Jordan
eric@acmecorp.com
Q4 Brand Refresh Campaign
MKT-089 · Marketing · Oct 28
● Review
Homepage Redesign v2
DES-114 · Design · Nov 1
● Approved
Enterprise Pricing Page Copy
CPY-031 · Copy · Oct 31
● Review
Marketing · Campaign Brief
Q4 Brand Refresh Campaign
EJEric Jordan·Oct 14·Due Oct 28● In review
Draft
Review
Approved
Active
Done
Objective
Reposition brand voice for Q4. Confident, minimal, authoritative.
Audience
VP-level buyers, B2B SaaS
Budget
$40,000 USD
Timeline · 62% complete
EJ
Eric Jordan
Owner
MK
Maya Kim
● Pending
SR
Sam Rivera
✓ Approved
Intake

Works where your team
already is.

Brief is a new take on intake. Submit briefs from Slack, email, or a structured web form — and automatically route them to the right team with full context intact.

# ask-brief
Brief
09:14
Use /brief to create a new brief — even without a Brief account.
MK
Maya Kim
09:16
/brief Q4 Campaign for EMEA — 3 hero ads and email sequence by Oct 28
Brief
09:16
Brief created: MKT-089 "Q4 Campaign — EMEA"
● Needs info→ Assigned to Marketing

Create new briefs from Slack

Let anyone in your Slack workspace quickly file a brief — even without a Brief account. The bot collects missing fields in‑thread.

brief.so/inbox

Turn any email thread into a brief

Forward or CC your team's Brief address. The brief is auto-created, fields extracted, and missing info flagged for follow‑up.

brief.so/acme/submit/marketing
New Marketing Brief
Required fields are marked with *
Marketing ▾
Oct 28, 2025 ▾

Build structured intake forms

Create internal request pages per team — with required fields that turn every submission into a complete, routable brief.

Get notified about
every brief update.

Real-time updates delivered back to the same Slack channel or email thread where the request came from.

Brief · #marketing15:40
Maya Kim submitted a new brief: MKT-089 "Q4 Campaign — EMEA" — pending approval from Jordan M.
Brief · email14:28
Brief created from your email: DES-114 "Brand Identity — Product Launch" — assigned to Design team
Brief · #design09:21
Jordan M. approved: MKT-089 "Q4 Campaign — EMEA" — copy agent triggered, 4 Jira tasks created
Brief · ops@acme.com17:59
Your brief is marked complete: OPS-194 "Team Offsite Budget Approval" — output linked
Required fields enforced
Briefs can't be submitted until critical fields are filled. No more half-baked asks.
Emoji triggers
Turn any Slack message into a brief by reacting with a ✍️. Zero friction intake.
Auto-routing
Every submitted brief is automatically routed to the right team based on type and template.
Template library
Marketing, Design, Copy, Research, Legal, Launch — one structured template per discipline.
Brief Triage

A better way to
manage requests.

Manage incoming briefs from a shared triage inbox. Review, approve, assign, and track every brief — without context-switching to Slack or email.

AI duplicate detectionSoon
One-click approval via Slack
Stakeholders approve or comment from the notification. No login required.
Bi-directionally synced comments
Comments sync between Brief and the original Slack thread or email.
Full version history
Who changed scope on day three? Brief logs every edit and every decision.
Access controls
Limit visibility of sensitive briefs with private teams and scoped permissions.
Triage · All briefs
Sort by date ▾All teams ▾
2 duplicates found
Q4 Campaign — EMEA
MKT-089
Review
Homepage Redesign — v2
DES-114
Active
Enterprise Pricing Page Copy
CPY-031
Approved
UX Research Synthesis Q4
RES-007
Draft
Legal Review — Partner Agreement
LEG-018
Private
Workflows

Create powerful
brief workflows.

Brief integrates seamlessly with your stack — giving you new levels of control over how briefs move from idea to delivery.

● Agent triggered on approval
Agent handoffSoon
The moment a brief is approved, connected agents read the structured fields and get to work.
MKT-089 created in Jira
Issue assigned to EJ in Linear
PR linked to DES-114 in GitHub
Task spawning
Brief deliverables automatically become Jira, Linear, or Asana tasks — assigned to the right owner on approval.
EJ
MK
SR
Approved by 3 of 3
● Brief approved
Multi-stakeholder sign-off
Set required approvers per template. Brief won't activate until all stakeholders have signed off.
SLAs
Apply automatic deadlines to time-sensitive briefs. Overdue alerts fire to Slack.
Triage automations
Auto-assign briefs based on type, team, and requester — no manual routing.
Version control
Every brief edit is versioned. Restore any prior state, compare changes, audit fully.
Custom fields
Add team-specific fields to any template. Brief adapts to your process.

How teams use Brief.

Brief supports all types of workplace requests — from Marketing and Design to Legal, HR, and Research.

Streamline campaign briefing
Let marketing requesters file structured campaign briefs from Slack without worrying about what fields matter.
Standardize design intake
Enforce required fields so Design always starts with a complete brief.
Brief the copy team instantly
Forward any email with copy requirements to your Brief address. It's parsed, routed, and ready for the writer.
Synthesize research findings
Research briefs connect to an agent that synthesizes findings into structured reports on approval.
Manage sensitive Legal tickets
Create private briefs via DM — visible only to the relevant team.
Coordinate product launches
Launch briefs span every team. Brief aligns stakeholders, tracks readiness, and fires the go‑signal.

We saved 6 hours a week per creative director since moving to Brief. The team is always working from a complete brief — not a half-remembered conversation.

Trusted by product, GTM, and creative teams

The brief is
the work.