9 LessonsSERIES 3
SERIES 3

9 Lessons

Enroll to unlock all 9 lessons, 3 bonus resources, and audio versions. The frameworks from Apple, Cash App, and Google — from someone who was in the room.

Introduction

3 lessons

Quick wins and resources to get you set up.

01
Intro 1
Welcome + what to expect
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02
Intro 2
Tools and setup
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03
Videos
35:00 · Full session recording
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9 Lessons

10 lessons

Learnings while designing with Apple by way of Magnit.

01
Lesson 0 — Preparation
How to set yourself up before a project
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02
Lesson 1 — Simplicity
Designing with less
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03
Lesson 2 — Consistency
Every element earns its place
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04
Lesson 3 — Symmetry
Thinking at scale
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05
Lesson 4 — Hierarchy
What the eye sees first
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06
Lesson 5 — User Control
Designing for the person, not the brief
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07
Lesson 6 — Contrast
Light, dark, and everything in between
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08
Lesson 7 — Authenticity
Design that doesn't lie
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09
Lesson 8 — Detail
The work nobody notices until it's missing
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10
Lesson 9 — Innovation
When to break the rules
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Bonus

5 items

Extra resources, case studies, and community.

01
Bonus: Creating Through Chaos
Finding assets, responding to briefs, launching with quality
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02
Bonus: Pushing the Limits
Creative ambition, tech, brand evolution, voice and tone
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03
Art Director Insights
Longstanding principles to advance and ascend
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04
Reality Distortion Field
Thinking different — the Steve Jobs approach
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05
Bonus Resources
Apple design links and references
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